Empowering Pelaku UMKM: Penyuluhan Bahasa Inggris Berorientasi Bisnis untuk Meningkatkan Daya Saing Di Pasar Global
DOI:
https://doi.org/10.63321/jiccs.v2i2.185Keywords:
MSME Empowerment, Business English, Global Competitiveness, Product Description.Abstract
Empowering Micro, Small, and Medium Enterprises (MSMEs) through business-oriented English counseling is crucial to enhancing their competitiveness in the global market. In Karangbinangun District, Lamongan Regency, local MSME actors often face significant language barriers that limit their capacity to expand market reach internationally. This community service activity aims to improve the practical English skills of women MSME owners through a participatory approach consisting of preparation, implementation (focusing on product vocabulary, bilingual packaging labels, marketplace product descriptions, and simple transaction simulations), and evaluation. The results indicate a substantial improvement in participants' capabilities: the ability to write bilingual packaging labels increased from 20% to 88%, drafting product descriptions rose from 12% to 80%, and conducting simple business transactions grew from 8% to 84%. Furthermore, a total of 23 bilingual packaging labels and 20 product descriptions were successfully generated and directly implemented in digital marketing channels such as WhatsApp Business and Instagram. Reflection questionnaires reveal that 90% of participants gained higher self-confidence in serving wider and international customers. Thus, business English training serves as an effective supporting strategy to strengthen product branding and global competitiveness for local MSMEs.
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