Analisis Sikap Konsumen (Mahasiswa) dalam Pembelian  Produk Fashion melalui Belanja Online

Authors

  • Mun’im Mun’im Universitas Al Hikmah Indonesia, Jawa Timur
  • Ummi Kulsum Sekolah Tinggi Ekonomi dan Bisnis Al-Anwar Bangkalan, Madura, jawa Timur

DOI:

https://doi.org/10.63321/jise.v1i2.34

Keywords:

Consumers, Fashion, Online Shopping

Abstract

This research is concerned with consumer attitudes towards online shopping and factors that influence consumers to shop online. The aim of this research is to identify and analyze the factors that influence consumers to shop online. The research method used uses a qualitative approach with a single case type case study method. The population was students from Al-Hikmah Singgahan University - Tuban, while the sample size was 20 people taken using a convenience sampling technique. From the research results, it is known that website design factors are the factors that most influence consumers' attitudes towards online shopping, followed by convenience which is the second factor that most influences online shopping attitudes, then energy saving factors and security factors.

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Published

2024-04-14

Issue

Vol. 1 No. 2 (2024): April

Section

Articles

License

Copyright (c) 2024 Mun’im Mun’im, Ummi Kulsum

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Licensing

© The Author(s). Journal of Industrial and Syariah Economics.

This is an Open Access article distributed under the terms of Attribution-NonCommercial 4.0 International (CC BY-NC 4.0).

How to Cite

Analisis Sikap Konsumen (Mahasiswa) dalam Pembelian  Produk Fashion melalui Belanja Online (M. Mun’im & U. Kulsum , Trans.). (2024). Journal of Industrial and Syariah Economics, 1(2), 77-83. https://doi.org/10.63321/jise.v1i2.34